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Re: ATTN: Lisa Sorenson - Update of my print shop problem


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Posted by John on May 17, 1997 at 12:57:57:

In Reply to: ATTN: Lisa Sorenson - Update of my print shop problem posted by carolyn on May 14, 1997 at 14:47:36:

: In response to how much work I do for this print shop,

: I do ALL of the typesetting. I brought up the fact that

: the customer should be proofing and signing off on their

: jobs before they go to the press, but the owner of this

: shop says sometimes the customer doesn't want to proof

: the job or he (the owner) doesn't have time to send it to

: the customer to proof (either via fax or walk-in). So I'm

: stuck between a rock and a hard place. What do I do? I even

: offered to fax over the jobs for customer sign-offs from my

: office, and he said "that's not necessary". Any advice?

: I really don't want to get stuck with a fee that could have

: been prevented. Thanks again!

Carolyn,

The owner of your shop should catch up with the times. I cannot

believe that he doesn't have a policy already in place for customer

sign-offs on a job. I guess it'll take HIM getting burned on a project

before he understands how important customer sign-offs are. Actually,

this IS HIS FAULT for not having it be a part of the process for all jobs.

This IS his problem, and he's being dishonorable in passing the buck

to you. When he says: "That's not necessary.", I'd say it is DEFINITELY

a necessary part of EVERY project to cover your backside and mine.

If he cannot see that, and continues to handle jobs in this way, it'll

just be a matter of time before he gets burned again and will again

pass the buck to you. Next time it may not be small potatoes.

You may not have the luxury of being able to leave him,

but I sure would be tempted to.

Customers will not go elsewhere if he demands sign-offs of them.

They will see this as a part of a job well done. The owner should

change his procedure and stand firm on this part of the approval

process, and everyone's backside is covered. He will need to state

this change of policy to all current customers, and provide it to

all new customers. If the customers are reasonable and honorable,

they will not be scared away by this "industry standard".

I do desktop publishing from my home and the process is like this:

* I recieve a fax with ad copy and sketch of how ad is to appear

* I layout ad to customer's specs

* I fax ad to customer with an area provided for dating and signature

* I receive customer's faxed revisions or approval.

* Upon approval, prep for output.

Done.

Very clean and professional.

Customer sign-offs for approval are standard operating procedure

for everyone I know. A careful discussion with him on the merits

of this policy may help him see the light on this.

Good luck,

John



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